Frugalfindsnyc.com launched seven years ago with the support of top sponsors such as Macy's, Nordstrom and Overstock.com. The site offered a place for shoppers to find exclusive, trend driven items for the right price. Frugalfindsnyc made shopping easy and budget friendly.
After a short break, Liz Santana the Founder and CEO of FFNYC, a business saavy Brooklyn native and Stylist, respected for her fashion sense decided to reestablish and expand the site. Re-launching with an enhanced experience for shoppers and evolving with times of social networking, FFNYC began using instagram (@frugalfindsnyc) in order to connect with costumers in a more interactive way. The daily photo posts highlighting the beautiful and unique details of her Frugal Finds collection lead her the name Ms. Frugal, given to her by Instagram followers she gained in a matter of months. Quickly winning the hearts of fashion bargain hunters and style icons, she was deemed with the reputation of selling quality pieces at competitive prices.
Shedding light on the market of high end, highway robbery costs to some of todays most sought after looks in fashion and the smarts of getting those looks without spending the big bucks, inspired costumers not to feel the need to over spend in order to have style. Her movement to help people save their money for a bigger picture with a better life and using ones own personal style to convey a message about their personality is being well received by her fans.
Ms. Santana a/k/a Ms. Frugal is today's favorite up and coming style and budget guru, gaining new followers everyday. With a heart that keeps on giving, percentage from each sale is always donated to the The Crohn’s and Colitis Foundation of America (www.ccfa.org), a cause that she supports.